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Portfolio
Projects
Product
The goal was to reposition the app and improvise the GTM strategy by analyzing the alignment between Minimum Viable Product and company's vision
Social Listening
Competitive Research
Target Audience Analysis
Feature and Gap Analysis
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DEI & Community Engagement
With my entrepreneurial spirit and passion for community engagement, mentorship, and public relations, I founded two new communities at UC Berkeley: the Behavioral Economics Association and Berkeley Women in Marketing (BWIM)
Event Management
Newsletter Marketing
Website and SEO
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Ad Operations
Revealing Potential Market Interest for a new product line through Effective Ad Operations
Ad Creative Direction
Custom Recommendation Algorithm
Ad Placement Strategy
Ad Design and UX
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Research & Insight
Sustainable Product (Software Innovation)
Define Sustainable Software Design
Identify Success Metrics
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Sales & Relationship
Expansion into US Lodging industry: Lead Generation, Nurturing and Outbound Sales
Market Prioritization
Audience Segmentation
Customer Engagement Optimization
Automation
Direct Sales
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Recruitment Marketing
Developing Recruitment Focused Marketing Strategies to Attract Top Candidates for BEA's Inaugural Fall 2023 Recruitment Cycle
Early Engagement Strategy
Content and Graphic Design
Member Social Advocacy
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Product
The goal was to reposition the app and improvise the GTM strategy by analyzing the alignment between Minimum Viable Product and company's vision
Social Listening
Competitive Research
Target Audience Analysis
Feature and Gap Analysis
View Project
DEI & Community Engagement
With my entrepreneurial spirit and passion for community engagement, mentorship, and public relations, I founded two new communities at UC Berkeley: the Behavioral Economics Association and Berkeley Women in Marketing (BWIM)
Event Management
Newsletter Marketing
Website and SEO
View Project
Ad Operations
Revealing Potential Market Interest for a new product line through Effective Ad Operations
Ad Creative Direction
Recommendation Algorithm
Ad Placement Strategy
Ad Design and UX
View Project
Research & Insight
Sustainable Product (Software Innovation)
Sustainable Software Design
Identify Success Metrics
View Project
Sales & Relationship
Expansion into US Lodging industry: Lead Generation, Nurturing and Outbound Sales
Market Prioritization
Audience Segmentation
Engagement Optimization
Automation
Direct Sales
View Project
Recruitment Marketing
Developing Recruitment Focused Marketing Strategies to Attract Top Candidates for BEA's Inaugural Fall 2023 Recruitment Cycle
Engagement Strategy
Application Deadlines
Social Advocacy
View Project