Menu
Menu
Social Networking and Mobile Applications
Product
The product, engineering and marketing team wanted to address insufficient downloads and lower user retention.
BWIM, UC Berkeley's initiative, empowers women in marketing and related fields with career resources, learning materials, networking, and growth opportunities.
Industry
Industry
Social Networking and Mobile Applications
Social Networking and Mobile Applications
Year
Year
2024
2024
Process
Process
Process
01
The HOW
Competitive Research: I first compiled a comprehensive list of both direct and indirect competitors. This included apps targeting the same college-town demographic and those offering similar social networking functionalities.
Target Audience Analysis: I then refined the list based on the target audience. I only retained apps catering to college students and aligning with Playhouse AR's vision for social networking.
Social Listening: I used Semrush to thoroughly analyzed each competitor's company profile, website, and social media presence. My research focused on identifying their target audience interactions and the elements that resonated with their users. Notably, I documented the key differentiators each competitor claimed.
Feature and Gap Analysis: I conducted a detailed comparison of our app's features with those of our competitors. This analysis examined the features themselves and their underlying values in relation to the overall app vision.
02
Key Findings
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Implementation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Difference b/w New and Old
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The HOW
Competitive Research: I first compiled a comprehensive list of both direct and indirect competitors. This included apps targeting the same college-town demographic and those offering similar social networking functionalities.
Target Audience Analysis: I then refined the list based on the target audience. I only retained apps catering to college students and aligning with Playhouse AR's vision for social networking.
Social Listening: I used Semrush to thoroughly analyzed each competitor's company profile, website, and social media presence. My research focused on identifying their target audience interactions and the elements that resonated with their users. Notably, I documented the key differentiators each competitor claimed.
Feature and Gap Analysis: I conducted a detailed comparison of our app's features with those of our competitors. This analysis examined the features themselves and their underlying values in relation to the overall app vision.
02
Key Findings
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Implementation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Difference b/w New and Old
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The HOW
Competitive Research: I first compiled a comprehensive list of both direct and indirect competitors. This included apps targeting the same college-town demographic and those offering similar social networking functionalities.
Target Audience Analysis: I then refined the list based on the target audience. I only retained apps catering to college students and aligning with Playhouse AR's vision for social networking.
Social Listening: I used Semrush to thoroughly analyzed each competitor's company profile, website, and social media presence. My research focused on identifying their target audience interactions and the elements that resonated with their users. Notably, I documented the key differentiators each competitor claimed.
Feature and Gap Analysis: I conducted a detailed comparison of our app's features with those of our competitors. This analysis examined the features themselves and their underlying values in relation to the overall app vision.
02
Key Findings
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Implementation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Difference b/w New and Old
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The HOW
Competitive Research: I first compiled a comprehensive list of both direct and indirect competitors. This included apps targeting the same college-town demographic and those offering similar social networking functionalities.
Target Audience Analysis: I then refined the list based on the target audience. I only retained apps catering to college students and aligning with Playhouse AR's vision for social networking.
Social Listening: I used Semrush to thoroughly analyzed each competitor's company profile, website, and social media presence. My research focused on identifying their target audience interactions and the elements that resonated with their users. Notably, I documented the key differentiators each competitor claimed.
Feature and Gap Analysis: I conducted a detailed comparison of our app's features with those of our competitors. This analysis examined the features themselves and their underlying values in relation to the overall app vision.
02
Key Findings
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Implementation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Difference b/w New and Old
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights