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Community Entrepreneurship
Community Entrepreneurship
DEI & Community Engagement
I have always loved bringing together people with shared interests, no matter how niche, to build a community. With my entrepreneurial spirit and passion for community engagement, mentorship, and public relations, I founded two new communities at UC Berkeley: the Behavioral Economics Association and Berkeley Women in Marketing (BWIM).
I have always loved bringing together people with shared interests, no matter how niche, to build a community. With my entrepreneurial spirit and passion for community engagement, mentorship, and public relations, I founded two new communities at UC Berkeley: the Behavioral Economics Association and Berkeley Women in Marketing (BWIM).
Berkeley Women in Marketing (BWIM)
Industry
Industry
Industry
Community Entrepreneurship
Community Entrepreneurship
Year
Year
Year
2022-2024
2022-2024
Process
Process
Process
01
The WHAT
BWIM is UC Berkeley's first community dedicated to women in marketing, advertising, sales, public relations, and related careers that aims to offer a range of career resources, learning materials, networking and growth opportunities. It is currently functioning as the Diversity, Equity, and Inclusion (DEI) Initiative of the Behavioral Economics
02
The HOW
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
BWIM is UC Berkeley's first community dedicated to women in marketing, advertising, sales, public relations, and related careers that aims to offer a range of career resources, learning materials, networking and growth opportunities. It is currently functioning as the Diversity, Equity, and Inclusion (DEI) Initiative of the Behavioral Economics
02
The HOW
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
BWIM is UC Berkeley's first community dedicated to women in marketing, advertising, sales, public relations, and related careers that aims to offer a range of career resources, learning materials, networking and growth opportunities. It is currently functioning as the Diversity, Equity, and Inclusion (DEI) Initiative of the Behavioral Economics
02
The HOW
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
BWIM is UC Berkeley's first community dedicated to women in marketing, advertising, sales, public relations, and related careers that aims to offer a range of career resources, learning materials, networking and growth opportunities. It is currently functioning as the Diversity, Equity, and Inclusion (DEI) Initiative of the Behavioral Economics
02
The HOW
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Behavioral Economics Association Berkeley (BEA)
01
The WHAT
Together with five other dedicated members, we recognized a significant gap on campus in exploring the intersection of economics, psychology, and sociology. BEA, is a Registered Student Organization that serves as a unique platform for students to delve into these interdisciplinary topics, engage in meaningful discussions, connect with industry professionals, and build valuable networks.
02
My Role as a Web Designer
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
My role as a Recruitment Marketer
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
My role as a mentor
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
Together with five other dedicated members, we recognized a significant gap on campus in exploring the intersection of economics, psychology, and sociology. BEA, is a Registered Student Organization that serves as a unique platform for students to delve into these interdisciplinary topics, engage in meaningful discussions, connect with industry professionals, and build valuable networks.
02
My Role as a Web Designer
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
My role as a Recruitment Marketer
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
My role as a mentor
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
Together with five other dedicated members, we recognized a significant gap on campus in exploring the intersection of economics, psychology, and sociology. BEA, is a Registered Student Organization that serves as a unique platform for students to delve into these interdisciplinary topics, engage in meaningful discussions, connect with industry professionals, and build valuable networks.
02
My Role as a Web Designer
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
My role as a Recruitment Marketer
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
My role as a mentor
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
Together with five other dedicated members, we recognized a significant gap on campus in exploring the intersection of economics, psychology, and sociology. BEA, is a Registered Student Organization that serves as a unique platform for students to delve into these interdisciplinary topics, engage in meaningful discussions, connect with industry professionals, and build valuable networks.
02
My Role as a Web Designer
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
My role as a Recruitment Marketer
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
My role as a mentor
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
