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Alcoholic Food and Beverages
Ad Operations
Revealing Potential Market Interest through Effective Ad Operations
Revealing Potential Market Interest through Effective Ad Operations
Industry
Industry
Food and Beverages
Food and Beverages
Year
Year
2023-2024
2023-2024
Process
Process
Process
01
The WHAT
Ramey Wine Cellars is introducing a new product line of curated wines under the theme "luxury without guilt," with all proceeds dedicated to philanthropy. Before launching, Ramey's marketing & strategy team wanted to leverage Digital Ads to gather data on interested demographics, preferences, and pricing expectations to optimize their new offering.
02
The HOW
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
Ramey Wine Cellars is introducing a new product line of curated wines under the theme "luxury without guilt," with all proceeds dedicated to philanthropy. Before launching, Ramey's marketing & strategy team wanted to leverage Digital Ads to gather data on interested demographics, preferences, and pricing expectations to optimize their new offering.
02
The HOW
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
Ramey Wine Cellars is introducing a new product line of curated wines under the theme "luxury without guilt," with all proceeds dedicated to philanthropy. Before launching, Ramey's marketing & strategy team wanted to leverage Digital Ads to gather data on interested demographics, preferences, and pricing expectations to optimize their new offering.
02
The HOW
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
The WHAT
Ramey Wine Cellars is introducing a new product line of curated wines under the theme "luxury without guilt," with all proceeds dedicated to philanthropy. Before launching, Ramey's marketing & strategy team wanted to leverage Digital Ads to gather data on interested demographics, preferences, and pricing expectations to optimize their new offering.
02
The HOW
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights